{"id":2099,"date":"2023-06-23T11:53:17","date_gmt":"2023-06-23T02:53:17","guid":{"rendered":"https:\/\/impactlake.com\/en\/?page_id=2099"},"modified":"2023-10-09T17:44:53","modified_gmt":"2023-10-09T08:44:53","slug":"step2","status":"publish","type":"page","link":"https:\/\/impactlake.com\/en\/knowledge\/step2\/","title":{"rendered":"Step2\uff1aBuilding an Impact Model"},"content":{"rendered":"\n<h2>Establishing an Evaluation\/Quantification Framework<\/h2>\n\n\n\n<p>In impact assessment, it&#8217;s crucial to design and establish an impact evaluation framework and KPIs that are linked to broader challenges and societal significance while focusing on the true appeal and value of the company, business, or activity, rather than relying on checklist-style evaluations and quantification.<\/p>\n\n\n\n<p>Moving forward, we will build the framework for evaluation and quantification in three major phases.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"733\" height=\"427\" src=\"https:\/\/impactlake.com\/en\/wp-content\/uploads\/sites\/17\/2023\/06\/image-2.png\" alt=\"\" class=\"wp-image-2119\" srcset=\"https:\/\/impactlake.com\/en\/wp-content\/uploads\/2023\/06\/image-2.png 733w, https:\/\/impactlake.com\/en\/wp-content\/uploads\/2023\/06\/image-2-300x175.png 300w\" sizes=\"(max-width: 733px) 100vw, 733px\" \/><figcaption>Construction of an Impact Model (Conceptual Image)<\/figcaption><\/figure>\n\n\n\n<ul><li>Defining Evaluation Items and Constructing the Evaluation Framework (Impact Model)<\/li><li>For each item, defining the necessary KPIs and parameters for quantification.<\/li><li>Finally, as needed, adjusting the defined KPIs and parameters, confirming their usability, and considering their weights.<\/li><\/ul>\n\n\n\n<div class=\"blockart-spacing blockart-spacing-89a3dcbc\"><div class=\"blockart-spacing-inner\"><\/div><\/div>\n\n\n\n<div class=\"blockart-spacing blockart-spacing-bf26cca1\"><div class=\"blockart-spacing-inner\"><\/div><\/div>\n\n\n\n<h2>Typologies from a Qualitative Perspective on Impact<\/h2>\n\n\n\n<p>When constructing an impact model, it is essential to first delve deeper into understanding the nature of the impact you intend to achieve. For instance, even in the field of healthcare, &#8220;reducing public expenses&#8221; and &#8220;extending lifespan&#8221; represent different directions (note: this does not imply they are mutually exclusive). Therefore, considering the characteristics of your business or activity, it is recommended to categorize the impact in each domain into four major qualitative directions for better understanding.<\/p>\n\n\n\n<h4>Value Addition<\/h4>\n\n\n\n<p>Further improvement in quality of life, self-realization, enhanced social status, and more.<\/p>\n\n\n\n<h4>Maintenance and Enhancement of Basic Values<\/h4>\n\n\n\n<p>Clothing, food, shelter, basic health, infrastructure, security, and more.<\/p>\n\n\n\n<h4>Ensuring Economic Rationality<\/h4>\n\n\n\n<p>Economic viability, efficiency, affordability, and so on.<\/p>\n\n\n\n<h4>Ensuring Social Rationality<\/h4>\n\n\n\n<p>Environment, society, and more.<\/p>\n\n\n\n<p>The alignment of challenges in each domain with one of the four typologies mentioned above is not a one-size-fits-all solution, as it depends on factors such as the cultural, social, and economic development levels and characteristics of a country or region, as well as the relationship and positioning of the public and private sectors. Therefore, the key point here is to &#8220;recognize different types of impact as distinct entities&#8221; and organize them as a structure in order to proactively avoid trade-offs and critical risks, as discussed later.<\/p>\n\n\n\n<p>Furthermore, it&#8217;s important to note that the factors that underlie the background and can be essentially considered as assumptions when setting the above parameters are separate from what we refer to as &#8220;context.&#8221; The concept of context encompasses elements such as the following:<\/p>\n\n\n\n<h4>Institutional Factors<\/h4>\n\n\n\n<p>Pension systems, social insurance programs, and more.<\/p>\n\n\n\n<h4>Sudden Factors<\/h4>\n\n\n\n<p>Natural disasters, pandemics, and more.<\/p>\n\n\n\n<h4>Structural Factors<\/h4>\n\n\n\n<p>Aging population, climate change, and more.<\/p>\n\n\n\n<h4>Cultural Factors<\/h4>\n\n\n\n<p>Gender discrimination, occupational biases, and more.<\/p>\n\n\n\n<div class=\"blockart-spacing blockart-spacing-82714e45\"><div class=\"blockart-spacing-inner\"><\/div><\/div>\n\n\n\n<h2>Typologies from a Structural Perspective on Impact<\/h2>\n\n\n\n<p>From a structural perspective, there are three primary typologies for the ultimate impact that should be generated. Depending on each pattern, it is essential to review impact models and KPI settings as outlined below.<\/p>\n\n\n\n<h4>Those with a single well-defined purpose<\/h4>\n\n\n\n<div class=\"wp-container-3 wp-block-columns\">\n<div class=\"wp-container-1 wp-block-column\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" src=\"https:\/\/impactlake.com\/en\/wp-content\/uploads\/sites\/17\/2023\/06\/image-3.png\" alt=\"\" class=\"wp-image-2122\" width=\"389\" height=\"180\" srcset=\"https:\/\/impactlake.com\/en\/wp-content\/uploads\/2023\/06\/image-3.png 431w, https:\/\/impactlake.com\/en\/wp-content\/uploads\/2023\/06\/image-3-300x139.png 300w\" sizes=\"(max-width: 389px) 100vw, 389px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-container-2 wp-block-column\">\n<ul><li>Sub-impacts (outcomes) can be broken down into smaller components.<\/li><li>Involves specific related elements given in advance .<\/li><li>(e.g., energy-related)<\/li><\/ul>\n\n\n\n<p><strong>-&gt;<\/strong>KPIs can be examined during the breakdown of impact.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h4>&nbsp;<\/h4>\n\n\n\n<h4>Those with trade-off objectives<\/h4>\n\n\n\n<div class=\"wp-container-6 wp-block-columns\">\n<div class=\"wp-container-4 wp-block-column\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" src=\"https:\/\/impactlake.com\/en\/wp-content\/uploads\/sites\/17\/2023\/06\/image-4.png\" alt=\"\" class=\"wp-image-2123\" width=\"389\" height=\"166\" srcset=\"https:\/\/impactlake.com\/en\/wp-content\/uploads\/2023\/06\/image-4.png 450w, https:\/\/impactlake.com\/en\/wp-content\/uploads\/2023\/06\/image-4-300x128.png 300w\" sizes=\"(max-width: 389px) 100vw, 389px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-container-5 wp-block-column\">\n<ul><li>Involves two or more significant objectives.<\/li><li>In such cases, establishing compatibility is challenging.<\/li><li>(e.g., balancing the economic viability and maintenance of basic values in healthcare and caregiving)<\/li><\/ul>\n\n\n\n<p><strong>-&gt;<strong>It is necessary to focus the examination on one of the impacts.<\/strong><\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<h4>Those with independent objectives<\/h4>\n\n\n\n<div class=\"wp-container-9 wp-block-columns\">\n<div class=\"wp-container-7 wp-block-column\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" src=\"https:\/\/impactlake.com\/en\/wp-content\/uploads\/sites\/17\/2023\/06\/image-5.png\" alt=\"\" class=\"wp-image-2124\" width=\"389\" height=\"162\" srcset=\"https:\/\/impactlake.com\/en\/wp-content\/uploads\/2023\/06\/image-5.png 500w, https:\/\/impactlake.com\/en\/wp-content\/uploads\/2023\/06\/image-5-300x125.png 300w\" sizes=\"(max-width: 389px) 100vw, 389px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-container-8 wp-block-column\">\n<ul><li>Involves two or more significant objectives.<\/li><li>In such cases, compatibility is achievable.<\/li><li>(e.g., energy and transportation infrastructure in next-generation cities)<\/li><\/ul>\n\n\n\n<p><strong><strong>-&gt;<\/strong>Can be considered as independent impacts.<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"blockart-spacing blockart-spacing-9ac8ed03\"><div class=\"blockart-spacing-inner\"><\/div><\/div>\n\n\n\n<h2>Typologies of Impact Paths<\/h2>\n\n\n\n<p>Impact paths are defined as the relationships between each impact item (impact, outcome, output, activity), and they can be categorized into four simplified typologies:<\/p>\n\n\n\n<h3><strong>Basic Patterns<\/strong><\/h3>\n\n\n\n<p>We will begin by focusing on these patterns:<\/p>\n\n\n\n<h4>Direct Impact Creation<\/h4>\n\n\n\n<div class=\"wp-container-12 wp-block-columns\">\n<div class=\"wp-container-10 wp-block-column\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" src=\"https:\/\/impactlake.com\/en\/wp-content\/uploads\/sites\/17\/2023\/06\/image-6.png\" alt=\"\" class=\"wp-image-2126\" width=\"303\" height=\"42\" srcset=\"https:\/\/impactlake.com\/en\/wp-content\/uploads\/2023\/06\/image-6.png 458w, https:\/\/impactlake.com\/en\/wp-content\/uploads\/2023\/06\/image-6-300x42.png 300w\" sizes=\"(max-width: 303px) 100vw, 303px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-container-11 wp-block-column\">\n<ul><li>Specific impact creation leads directly to the creation of the same type of impact (e.g., GHG reduction, etc.).<\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<h4>Stochastic Impact Creation<\/h4>\n\n\n\n<div class=\"wp-container-15 wp-block-columns\">\n<div class=\"wp-container-13 wp-block-column\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" src=\"https:\/\/impactlake.com\/en\/wp-content\/uploads\/sites\/17\/2023\/06\/image-7.png\" alt=\"\" class=\"wp-image-2128\" width=\"303\" height=\"133\" srcset=\"https:\/\/impactlake.com\/en\/wp-content\/uploads\/2023\/06\/image-7.png 439w, https:\/\/impactlake.com\/en\/wp-content\/uploads\/2023\/06\/image-7-300x131.png 300w\" sizes=\"(max-width: 303px) 100vw, 303px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-container-14 wp-block-column\">\n<ul><li>Specific impact creation leads to the creation of various other impacts (e.g., time savings due to reduced household burdens, etc.).<\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<h3>&nbsp;<\/h3>\n\n\n\n<h3><strong>Ancillary Patterns<\/strong><\/h3>\n\n\n\n<p>It is recommended to consider and conduct negative checks for any negative elements associated with the impact.<\/p>\n\n\n\n<h4>Bottleneck Resolution<\/h4>\n\n\n\n<div class=\"wp-container-18 wp-block-columns\">\n<div class=\"wp-container-16 wp-block-column\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" src=\"https:\/\/impactlake.com\/en\/wp-content\/uploads\/sites\/17\/2023\/06\/image-8.png\" alt=\"\" class=\"wp-image-2129\" width=\"320\" height=\"98\" srcset=\"https:\/\/impactlake.com\/en\/wp-content\/uploads\/2023\/06\/image-8.png 555w, https:\/\/impactlake.com\/en\/wp-content\/uploads\/2023\/06\/image-8-300x91.png 300w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-container-17 wp-block-column\">\n<ul><li>Eliminating factors that inhibit or nullify specific impact creation, for example, contributing to the expansion of renewable energy through the use of energy storage.<\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<h4>Mitigation of Negative Impact<\/h4>\n\n\n\n<div class=\"wp-container-21 wp-block-columns\">\n<div class=\"wp-container-19 wp-block-column\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" src=\"https:\/\/impactlake.com\/en\/wp-content\/uploads\/sites\/17\/2023\/06\/image-9.png\" alt=\"\" class=\"wp-image-2130\" width=\"317\" height=\"92\" srcset=\"https:\/\/impactlake.com\/en\/wp-content\/uploads\/2023\/06\/image-9.png 622w, https:\/\/impactlake.com\/en\/wp-content\/uploads\/2023\/06\/image-9-300x87.png 300w\" sizes=\"(max-width: 317px) 100vw, 317px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-container-20 wp-block-column\">\n<ul><li>Mitigating or alleviating side effects or negative impacts resulting from specific impact creation, for example, addressing regional disparities accelerated by healthcare reorganization.<\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"blockart-spacing blockart-spacing-a99681a0\"><div class=\"blockart-spacing-inner\"><\/div><\/div>\n\n\n\n<h2>Points to Consider in Model Design<\/h2>\n\n\n\n<p>While various patterns can be envisaged in the impact model, we present below some typical cases that can pose challenges when considering KPI calculation.<\/p>\n\n\n\n<h4>Pattern with Multiplicative Factorization<\/h4>\n\n\n\n<div class=\"wp-container-24 wp-block-columns\">\n<div class=\"wp-container-22 wp-block-column\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"252\" src=\"https:\/\/impactlake.com\/en\/wp-content\/uploads\/sites\/17\/2023\/10\/image-10-en-1024x252.png\" alt=\"\" class=\"wp-image-2712\" srcset=\"https:\/\/impactlake.com\/en\/wp-content\/uploads\/2023\/10\/image-10-en-1024x252.png 1024w, https:\/\/impactlake.com\/en\/wp-content\/uploads\/2023\/10\/image-10-en-300x74.png 300w, https:\/\/impactlake.com\/en\/wp-content\/uploads\/2023\/10\/image-10-en-768x189.png 768w, https:\/\/impactlake.com\/en\/wp-content\/uploads\/2023\/10\/image-10-en-1536x379.png 1536w, https:\/\/impactlake.com\/en\/wp-content\/uploads\/2023\/10\/image-10-en-2048x505.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-container-23 wp-block-column\">\n<ul><li>In cases where a specific impact is related to the multiplication of two or more outcomes, it is advisable to avoid this pattern. This is because, when calculating individual impacts, you would need to fix the parameters of each other, making it challenging to handle in estimation.<\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<h4>Pattern Incorporating Multiple Directions<\/h4>\n\n\n\n<div class=\"wp-container-27 wp-block-columns\">\n<div class=\"wp-container-25 wp-block-column\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"253\" src=\"https:\/\/impactlake.com\/en\/wp-content\/uploads\/sites\/17\/2023\/10\/image-11-en-1024x253.png\" alt=\"\" class=\"wp-image-2714\" srcset=\"https:\/\/impactlake.com\/en\/wp-content\/uploads\/2023\/10\/image-11-en-1024x253.png 1024w, https:\/\/impactlake.com\/en\/wp-content\/uploads\/2023\/10\/image-11-en-300x74.png 300w, https:\/\/impactlake.com\/en\/wp-content\/uploads\/2023\/10\/image-11-en-768x190.png 768w, https:\/\/impactlake.com\/en\/wp-content\/uploads\/2023\/10\/image-11-en-1536x379.png 1536w, https:\/\/impactlake.com\/en\/wp-content\/uploads\/2023\/10\/image-11-en-2048x506.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-container-26 wp-block-column\">\n<ul><li>In cases where a specific impact holds two or more directions (variations in KPIs), it is advisable to decompose the impact into two or more outcomes and express the directionality of issue resolution explicitly.<\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<h4>Pattern Leading to Multiple Impacts<\/h4>\n\n\n\n<div class=\"wp-container-30 wp-block-columns\">\n<div class=\"wp-container-28 wp-block-column\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"254\" src=\"https:\/\/impactlake.com\/en\/wp-content\/uploads\/sites\/17\/2023\/10\/image-12-en-1024x254.png\" alt=\"\" class=\"wp-image-2715\" srcset=\"https:\/\/impactlake.com\/en\/wp-content\/uploads\/2023\/10\/image-12-en-1024x254.png 1024w, https:\/\/impactlake.com\/en\/wp-content\/uploads\/2023\/10\/image-12-en-300x74.png 300w, https:\/\/impactlake.com\/en\/wp-content\/uploads\/2023\/10\/image-12-en-768x190.png 768w, https:\/\/impactlake.com\/en\/wp-content\/uploads\/2023\/10\/image-12-en-1536x380.png 1536w, https:\/\/impactlake.com\/en\/wp-content\/uploads\/2023\/10\/image-12-en-2048x507.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-container-29 wp-block-column\">\n<ul><li>In cases where activities or processes inherently lead to multiple impacts due to various utilities, it may be unavoidable to have multiple impacts. However, it is generally advisable to express them with the intention of converging them into a single impact whenever possible.<\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"blockart-spacing blockart-spacing-3c3079f5\"><div class=\"blockart-spacing-inner\"><\/div><\/div>\n\n\n\n<div class=\"wp-container-34 wp-block-columns\">\n<div class=\"wp-container-31 wp-block-column\">\n<div class=\"blockart-buttons blockart-buttons-75dae9bc is-justification-center is-vertical-alignment-center is-horizontal is-wrap\">\n<div class=\"blockart-button blockart-button-03676a92 \"><a class=\"blockart-button-link is-large is-style-filled\" href=\"https:\/\/impactlake.com\/en\/knowledge\/step1\/\"><span class=\"blockart-button-icon\"><svg width=\"24\" height=\"24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" class=\"blockart-icon\" aria-hidden=\"true\"><path d=\"M2 12l6.9 6v-5H22v-2H8.9V6L2 12z\"><\/path><\/svg><\/span>Step1\uff1aSetting Impact Objectives<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-container-32 wp-block-column\">\n<div class=\"blockart-buttons blockart-buttons-75dae9bc is-justification-center is-horizontal is-wrap\">\n<div class=\"blockart-button blockart-button-03676a92 \"><a class=\"blockart-button-link is-large is-style-filled\" href=\"https:\/\/impactlake.com\/en\/contact\/\">More Details<span class=\"blockart-button-icon\"><svg width=\"24\" height=\"24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" class=\"blockart-icon\" aria-hidden=\"true\"><path d=\"M21.5 4.2h-19c-.3 0-.5.2-.5.4v14.7c0 .2.2.4.4.4h19c.2 0 .4-.2.4-.4V4.6c.2-.2 0-.4-.3-.4zm-1.5 2v.5l-8 6-8-6v-.5h16zM4 17.8V9.1l7.4 5.6c.2.2.4.2.6.2s.4-.1.6-.2L20 9.1v8.7H4z\"><\/path><\/svg><\/span><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-container-33 wp-block-column\">\n<div class=\"blockart-buttons blockart-buttons-75dae9bc is-justification-center is-vertical-alignment-center is-horizontal is-wrap\">\n<div class=\"blockart-button blockart-button-03676a92 \"><a class=\"blockart-button-link is-large is-style-filled\" href=\"https:\/\/impactlake.com\/en\/knowledge\/step3\/\">Step3\uff1aReview of the Impact Model<span class=\"blockart-button-icon\"><svg width=\"24\" height=\"24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" class=\"blockart-icon\" aria-hidden=\"true\"><path d=\"M21.8 12l-7-6v5H2v2h12.8v5l7-6z\"><\/path><\/svg><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Establishing an Evaluation\/Quantification Framework In impact assessment, it&#8217;s crucial to design and establish an impact evaluation framework and KPIs that are linked to broader challenges and societal significance while focusing on the true appeal and value of the company, business, or activity, rather than relying on checklist-style evaluations and quantification. Moving forward, we will build [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1694,"menu_order":52,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Step2\uff1aBuilding an Impact Model - impactlake\u2122<\/title>\n<meta name=\"description\" content=\"Tips for creating an impact model in impact management\/accounting\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/impactlake.com\/en\/knowledge\/step2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Step2\uff1aBuilding an Impact Model - impactlake\u2122\" \/>\n<meta property=\"og:description\" content=\"Tips for creating an impact model in impact management\/accounting\" \/>\n<meta property=\"og:url\" content=\"https:\/\/impactlake.com\/en\/knowledge\/step2\/\" \/>\n<meta property=\"og:site_name\" content=\"impactlake\u2122\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/impactlake\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-09T08:44:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/impactlake.com\/en\/wp-content\/uploads\/sites\/17\/2023\/06\/image-2.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"17 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/impactlake.com\/en\/knowledge\/step2\/\",\"url\":\"https:\/\/impactlake.com\/en\/knowledge\/step2\/\",\"name\":\"Step2\uff1aBuilding an Impact Model - 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